THE CRITIC ON THE VIDEO

the video of the song "double" which was shot by MATTMAXX was a simple and precise video, it was a story which depicts about  Sugar boy himself, the artist: how he started, where he started from, its also a song which interprets "more blessing" represented as "double". Its a video which reflects hope, respite and believe to the viewers of the fact that "more blessings" are coming. The positive and negative scenarios are as follows:

Positive scenario:
#the background which was a village connects well to the song
#being directed as a story line makes it enjoyable and mind lifting for the views interms of a lesson to learn
#the flash back and forth (the black and white background which talks about the past and the coloured background which talks about the present)

Negative scenerio:
# the artificial atmosphere that was used
#the artificial desert as well