NAME: Falz a.k.a the bad guy

PRODUCER: Session

VIDEO DIRECTOR: Mex films

LOCATION: Lagos

Falz's Softwork video opens with a purple vintage Mercedes Benz maneuvering slow from a distance,. This is reminiscent of  a classy mien which captures the rapper's creative style and, of course, the leisurely approach which he employs to  attain creative control of some sort.

From the outset, the viewer is welcomed to the rapper's playful life, which he is never hesitant to portray.

Set in the very midst of everyday party life, Falz uses lyrics and visuals to flow effortlessly through the whole video creating the impression of a 'semi-Yoruba demon who has no qualms about the choice of a career that gives him the latitude to be funky, creative and serious, all in one breath. Also as an addition, what is key here is the environment, the close and far view: that is, shot at dinstance.

Then the camera moves here where we are now seeing some indoor partying displayed by Falz, "the originator of the vibes" and his friends. The viewers should take note of the traditional attires here which introduces the Yoruba touch. Also looking at this close view, behind them , the decoration created in the building gives a good combination.

Gradually, gradually we would notice not only a change of environment here but also  a change of atmosphere because at the earlier stage of the video, we would observe it was daylight unlike now (that is, during the night) and as a matter of fact that makes it believable and enjoyable for the viewers. If you've not watched it, trust me you have to, there is a lot of interesting scenerios on this one. KIZZEZ! More analysis and critics coming up